Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Unilever’s Dove Brand Fights for Hair Equality with the CROWN Act

Unilever’s DOVE brand has made huge strides in ending hair discrimination in the United States via its support of the CROWN Act. In 2021, the brand leveraged July 3, National CROWN Day, to amplify its message on hair equality and garner more support and momentum for the bill.