Unilever Creates a Gamified Men’s Grooming Experience for March Madness | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Unilever Creates a Gamified Men’s Grooming Experience for March Madness

Leveraging its partnership with the NCAA, Unilever delivered a bracket-style activation that got guys excited to groom again, and revitalized sales of its men’s grooming brands at H-E-B.