Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021 | Event Recaps | All MKC Content | ANA

Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021

Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.