Aspirational ESG Advertising — How to Mean What You Say, and Say What You Mean
Executive Summary
More and more companies are making a commitment to reduce their environmental impact and understandably want to let consumers know about their efforts and goals. But as recent legal challenges and decisions illustrate, when it comes to ESG aspirational advertising, good intentions are not enough. This presentation explores the dos and don'ts of aspirational ESG advertising, with practical guidance on setting science-based targets with measurable metrics and examples from companies that are doing it right.
Speakers:
Merrit Jones
Counsel
Bryan Cave Leighton Paisner LLP
Richard Taylor
Senior Counsel Marketing and IP
Inspire Brands, Inc.
Todd Grauel
Associated General Counsel
Kraft Heinz Company
CLE Materials
You must be logged in to submit a comment.