Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks
Executive Summary
Successful international ad campaigns and product launches require an integrated legal approach for content clearance, claims review, digital rights and regulatory compliance across borders. Ensuring your brand maintains sufficient control over original brand characters supporting such campaigns requires a forward-thinking approach to underlying rights and talent and IP considerations. With regulators in the UK and EU signaling increased scrutiny and flexing new, stronger, enforcement powers, the compliance risks for global campaigns are on the rise. Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the "three-dimensional" thinking necessary to help ensure successful global campaigns.
Speakers:
Rafi Azim-Khan
Partner and Co-Chair, Global Advertising and Media Practice
Crowell & Moring LLP
David Ervin
Partner and Co-Chair, Advertising and Brand Protection Group
Crowell & Moring LLP
Ramiz Rafeedie
Assistant Vice President, Senior Legal Counsel
AT&T
CLE Materials
- Session Presentation
- Session Materials
- Actors and the Characters They Create
- An Overview of Legal Protection for Fictional Characters: Balancing Public and Private Interests
- Copyright of Characters
- Copyright Protection for Fictional Characters: You Know It Makes Sense!
- Copyrightability of Movie Characters
- Fact and Fiction: Amending Right of Publicity Statutes to Include Life Story and Fictional Character Rights
- Transformative Use Comes of Age in Right of Publicity Litigation