Icons Rebuilt: How Newell Brands Uses Human-Led, AI-Enhanced Brand Building
Nick Hammitt, CMO at Newell Brands, shared how the company is rebuilding relevance across its iconic portfolio through a human-led, AI-enhanced operating model that accelerates consumer learning, innovation, validation, content creation, and commerce execution while preserving human judgment and brand stewardship
At the 2026 ANA Brand Masters Conference, Nick Hammitt, CMO at Newell Brands, explained how the company is rebuilding iconic brands by putting brand building back at the center of its turnaround strategy. Through a human-led, AI-enhanced operating model, Newell is accelerating consumer understanding, innovation, validation, content development, influencer selection, and commerce optimization while enabling marketers to focus on growth rather than operational maintenance.
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