How Bobbie Turned Formula into Community
Bobbie shows marketers how trust, advocacy, and customer-led social ideas can build loyalty in a category shaped by stigma and emotional complexity
At the 2026 ANA Digital & Social Media Conference, Lauren Boros, VP of streaming solutions at Disney Advertising, shared how brands can move beyond traditional advertising by connecting them to the stories, characters, and cultural moments audiences care about most. Boros said brands can build authentic connections with fandoms, creating engagement and business results that extend far beyond a single campaign.
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