How NASA's Artemis II Reached 400 Million Viewers With Zero Paid Media and Participatory Campaigns
How the 'Send Your Name' campaign and Rise mascot drove global engagement for the moon mission
NASA's Artemis II mission reached 400 million viewers with zero paid media, using participatory campaigns and authentic storytelling to drive global engagement. Communications strategist Thalia Patrinos reveals how the approach could reshape how marketers think about organic reach and audience value.
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