Online and Offline Channels Unite: An In-Depth USO Case Study | Event Recaps | All MKC Content | ANA

Online and Offline Channels Unite: An In-Depth USO Case Study

The Anne Lewis Strategies team took a deep-dive into a case study on how the USO has implemented a “surround-sound” approach to fundraising: the innovations and coordinations happening behind the scenes in sharing learnings across silos that optimize every channel — all while protecting net revenue.