2019 DMA DC Nonprofit Conference

when

Start: Wednesday, February 13, 2019 at 9:00am

End: Friday, February 15, 2019 at 5:00pm

WHERE

Renaissance Washington DC Downtown
999 9th St. NW
Washington, DC 20001

The DMA has negotiated a special room rate of $269/night. In order to use the DMA/ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, January 21, 2019, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 12/31/2018
Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Conference Registration Client-Side Marketer $559 Marketing Solutions Provider Gold $699 Marketing Solutions Provider Silver $759 Associate Individual $799 Nonmember $799

*Early-bird pricing reflects between a $40-$100 savings depending on member type*

Nonprofit Federation Members: Please note you are entitled to the lowest rate available. The discount can be applied by using the following promo code during the registration process: NPFMBR

Should you have issues when registering, please reach out to registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, February 13, 2019
1:00pm REGISTRATION OPEN

Congressional Registration Desk
2:00pm BREAKOUTS I

Mount Vernon Square

MAKING THE MAGIC – GETTING THE MOST OUT OF A RELATIONSHIP

Track: Professional Development

Is working with your agency partners the best part of your day?  Do you feel like you are getting the best thinking possible?  Do they feel you are in that “great client” category?  And why should you care?  If you believe there is more possible from these important partnerships, then this session is for you!  Kimberley & Laurie have been on both sides of the agency and client partnership and will share the big lessons on how to transform your program by getting the best from it.   Learn what the key ingredients are for both charities and agencies in order to make the magic – and how that can drive the best thinking and the most opportunities for you!  Learn what you can do differently to manage your own relationships that will help you exceed objectives and create a competitive edge in your fundraising program!

Mackenzie Grayson
Marketing Associate Blakely
Kimberley Blease
EVP, Client Relationships Blakely
Laurie Buske
Director of Resource Development Cuso International
Mount Vernon Square
3:15pm

CAREER CONFIDENTIAL: PROFESSIONAL PATHS WITHIN OUR INDUSTRY

Track: Professional Development

Your career in the sector is more than just the organization or agency where you currently work. As fundraising evolves, so do your options. In this panel discussion, hear from senior professionals about their career evolutions.  More than just "how I got my job," this discussion is about WHY they have chosen their paths, and what they learned along the way.

Alicia Meulensteen
Principal Good Fundraising, LLC
Rachel Herman
Founder & Executive Director PAWS NY
Sean O'Connor
CDO National Audubon Society
Karin Kirchoff
Founder and President K2D Direct
Smita Vadakekalam
Vice President of Professional Services Heller Consulting
Sara Nakano
Senior Account Director O’Brien Garrett
Mount Vernon Square
4:30pm

YOUR PURPOSE + PROF. DEVELOPMENT = ORGANIZATIONAL SUCCESS

Track: Professional Development

Do you often feel out of balance with the tasks of your role always taking priority over your growth and development? Are you hopeful the next day will be different, and yet the same thing happens again where your advancement is sacrificed by the tyranny of the urgent? The good news is you are not alone, and the bad news is you are not alone!
In this session, you will find that balance is possible and necessary for your own well-being, the well-being of those you lead, and for the organizations and donors we all serve. Each day we can choose to make our relationships, careers, and communities just a little bit better. And yet, this choice is often something we put off to “tomorrow”, only to find that weeks, months, or even years have gone by and our personal development portfolio is stagnant. Famous investor Warren Buffett said it best: “the most important investment you can make is in yourself.”
The need for talent cultivation within the nonprofit sector is at a critical point, and growing the future leaders and drivers of our programs must be a daily practice. In this session, you will learn how to balance the polarity of your role responsibilities and your personal development and purpose. It can be done, and we will show you how, no matter where you are in your organization, or how long you have been in your role.

Ben Harris
President Production Solutions
John Perrell
Director of Strategy, Direct Response, Member Experience, & Shared Services Smithsonian Institution
Jeff Kost
Vice President, Resource Development Capital Caring
Mount Vernon Square
6:00pm DINNER ON YOUR OWN

Thursday, February 14, 2019
6:30am MORNING EXERCISE ACTIVITY

7:30am REGISTRATION OPEN

Congressional Registration Desk
7:45am BREAKFAST

8:30am OPENING REMARKS

Grand Ballroom
8:40am

OPENING KEYNOTE 1

Douglas Van Praet
Founder Unconscious Branding
Grand Ballroom
9:20am

SESSION DETAILS TBA

Grand Ballroom
10:00am NETWORKING COFFEE BREAK

Grand Ballroom Foyer
10:30am BREAKOUTS II

Various Locations

FROM SATURATION TO SUCCESS: ACQUISITION BREAKTHROUGHS!

Track: Classic Direct Response

Are acquisition package and list fatigue bringing you down?  In this session you'll hear from non profits who opened up new markets and improved their prospecting with new acquisition creative. The professionals will take you step by step through the thinking and testing that got their organizations to these acquisition breakthroughs.

Amy Sukol
Executive Vice President Lautman Maska Neill & Company
Audrey Stein
Vice President DOROT
Gaby Greenwald
Vice President Northern Westchester Hospital Foundation
Robin Perry
Vice President Lautman Maska Neill & Company
Congressional Hall A

THE LONG GAME: GROWTH & IMPACT PLANNING - WHAT, WHY AND HOW

Track: Digital

This session helps focus organizations on taking a long range view with an emphasis on smart growth and long-term vs. short-term metrics. The panel will walk through key elements of marketing and media planning, using "scenario builders" to get where you need to go in order to deliver true impact for your organization's business outcomes.

Kevin White
SVP, Media & Insights One & All
Colleen Kelly
Chief Executive Officer Concern Worldwide U.S.
Kerry Peterson
Vice President, Advancement Mercy Ships
Congressional Hall B

NO KIDS, NO DOGS: HOW TO CREATE EMOTIONAL FUNDRAISING

Track: Storytelling

Ok, so you're not a "sexy" nonprofit with moving images of children or animals, but your cause is amazing. How do you get the attention that you deserve and move hearts and minds?
Join this combo show-and-tell and ideation session to help you create compelling messaging and visuals to test in emails, ads and direct mail.
You'll be inspired by examples from health, environmental, cultural, and other "non-sexy" orgs that have tested and broken through with great creative in their emails and ads.
Bring your challenges and we'll crowdsource creative solutions to help you walk out with new, exciting messages to test with your audiences.
And get a free checklist: "14 Tips to Make Your Fundraising More Emotional and Persuasive."

Liz Murphy
Executive Vice President Beaconfire RED
Hilary Baar
VP, Annual Giving National Trust for Historic Preservation
Emmy Nicklin
Director, Digital Communications Chesapeake Bay Foundation
John Graves
Chief Executive Officer Eidolon Communications
Congressional Hall C

TBA MID-LEVEL GIVING SESSION

Track: Mid-Level Giving

Mount Vernon Square
11:45am BREAKOUTS III

Various Locations

ONE SIZE RARELY FITS ALL: THINKING DIFFERENTLY TO FIND NEW

Track: Classic Direct Response

As acquisition budgets get tighter, rental name universes shrink and suppressions grow, how do you sustain the momentum of your program? This presentation will show how the a large health sector non-profit has successfully found “hidden gems” – important donors and revenue – by mining their own file and leveraging collaboration across partners. By looking past traditional RFM segmentation, the American Cancer Society has developed an approach that generates a strong pool of donors from various internal sources such as lapsed donors, event participants and other sources. Through this approach, we will share how they generated double digit increases in both the percentage of donors giving and revenue generated from donors outside of their active direct marketing universe.

Kim Chelpaty
Senior Director, Direct Mail American Cancer Society
Olivia Smith
Vice President, Client Services Wiland
Christy McWilliams
Senior Director, Client Strategy Merkle
Richard Heimsoth
Senior Director, Client Strategy Merkle
Congressional Hall A

32 HOT CREATIVE IDEAS TO HEAT UP YOUR FUNDRAISING RESULTS

Track: Digital

Along with the cold temps outside, has your creative ingenuity been in hibernation lately? If so, we invite you to thaw it out by coming to this highly-visual session filled with best practices and immediate takeaways for dramatically impacting results to your next fundraising campaign. You’ll see 32 case-studies and slides of winning creative — from donor acquisition and appeals to retention and monthly giving — and across all channels. Unfreeze your imagination and see why creative really matters when you are looking to achieve break-through results for your organization.

Mary DelBuono
Creative Director Environmental Defense Fund
Trista Murphy
Associate Director, Acquisition Marketing Save the Children
Anne Kottler
President Sage Communications
Josef Kottler
Founding Partner/Creative Director Sage Communications
Congressional Hall B

KNOW ME! SEGMENTATION MADE TO TALK TO ME LIKE WE'RE BESTIES

Track: Storytelling

I love your organization. My Granny loves your organization. Granny gives $15 monthly whereas I give only during the holidays. We are both valuable donors but our meaning, monetary amounts and  motivation to give is as different as our social platforms. In this session, we will explore different donor behavior, demographics and lifestyle selects bundled into eleven donor personas that are excited to hear from you in a way that shows you know them and that you want to get to know them even better.

Heather Schichtel
Account Director Epsilon
Jacqueline Arismendi
Sr. Manager, Direct Response American Diabetes Association
Liz Buderus
SVP, Product Management Epsilon
Congressional Hall C

MAPPING THE DONOR JOURNEY

Track: Mid-Level

In an increasingly competitive philanthropic market, donors must be at the heart of all you do. The responsibility of donor management no longer resides solely with the philanthropy team. This touches all areas of the organization. Join Brian Crimmins, Global Managing Partner of ONE HUNDRED and Dave Strauss, Director of Global Membership of The Nature Conservancy to discuss how your organization can more effectively and more efficiently maximize the donor journey through the integration of branding, marketing and fundraising. From understanding your audience, to telling a powerful story, to creating experience that, ultimately, drives support to your mission.

David Strauss
Director of Global Membership The Nature Conservancy
Brian Crimmins
Global Managing Partner ONE HUNDRED Agency
Mount Vernon Square
12:45pm 2019 DMANF Awards Luncheon & Presentations

Grand Ballroom
2:15pm BREAKOUTS IV

Various Locations

KISS MY ASK! TESTING UNCONVENTIONAL ASK METHODOLOGIES

Track: Classic Direct Response

Sometimes a little change can make a huge difference. As fundraisers, often we find ourselves tied to “tried and true” ask strategies that in reality, may not be either “tried” (AKA not tested enough) or “true” (AKA based on false assumptions of what will perform the best). Come to this session and leave with a new arsenal of ask strategies to test and to shake up your current fundraising programs. See how even the smallest adjustment to your current “control” campaign can significantly impact your bottom line, and walk away with creative ways to aggressively test, with minimal affect on the overall cost for your campaigns. Strategies will address campaigns across all channels, with an emphasis on direct mail.

Ashley Gundlach
Vice President of Client Services Nexus Direct
Angie Miller
Vice President of Development HumanKind
Congressional Hall A

TURNING AN ICONIC EVENT INTO A FUNDRAISING MACHINE

Track: Digital

Ronald McDonald House New York wanted to increase the impact of their Share-A-Night campaign, an annual event to raise funds and awareness around their mission of providing a "home away from home" for families who must travel to New York for their child's medical treatment. Could a traditional advertising campaign be re-engineered to include direct response strategies? Could this blended campaign produce directly attributed revenue and acquire new donors? Join TrueSense Marketing and Ronald McDonald House New York as they provide three key takeaways highlighting how an annual event was built into a multi-channel direct-response fundraising machine.

Jeff Nickel
Executive Vice President TrueSense Marketing
Jason Wood
Vice President, Digital Business Development TrueSense Marketing
Rick Martin
Director of Development Ronald McDonald House New York
Congressional Hall B

FROM GIVING TO GIVEBACKS: KEEP DONORS COMING BACK FOR MORE

Track: Storytelling

When it comes to raising money, there’s one necessary element that stands above all others: attention. When your supporters are online, they’re inundated with articles and ads, images and IMs. Success in an environment this competitive places a premium on telling a story about your work that’s compulsive and inspiring. It needs to be one people don’t want to look away from. In this panel-style discussion, leaders from Anne Lewis Strategies and our partners at the Bill & Melinda Gates Foundation will unpack the whys and hows of developing and executing a digital strategy that keeps your supporters clicking, opening, liking, sharing and coming back for more. We’ll share best practices and innovations to help you decide which mediums to use – and where. Put another way: We’ll help you work through how you define your story and understand all the levers available to support the telling of it.

Anne Lewis
President Anne Lewis Strategies, an Infogroup Company
Bob Albrecht
Executive Vice President, Director of Accounts Anne Lewis Strategies, an Infogroup Company
Kenie Richards
Program Officer Bill & Melinda Gates Foundation
Congressional Hall C

THE ART AND SCIENCE OF HIGH-TOUCH, MID-LEVEL GIVING

Track: Mid-Level Giving

Every program has donors that give below their potential. The challenge is how to effectively identify, target, retain and upgrade these donors. Blending the use of direct marketing and strategic stewardship and engagement strategies, Planned Parenthood is working to create a mid-level fundraising program that raises more money while enhancing the donor experience and increasing loyalty.
Using the science of analytics and segmentation, you can identify and target the right audience. Combining this with the art of cultivation and stewardship, you can deliver donor-centric communications to this audience that will increase and retain donor revenue. Planned Parenthood will show you how they use industry resources such as database scores, donor attributes and segmentation to isolate patterns of giving that indicate donor loyalty and financial strength. This blended with the art of strategic cultivation techniques has created a successful case study on upgrading donor revenue within their pipeline program.

Sara Nakano
Senior Account Director O'Brien Garrett
Lori Hutson
Director, President's Circle Planned Parenthood Federation Of America
Laura Lane
Associate Director, Marketing and Analytics for the President's Circle Planned Parenthood Federation Of America
Mount Vernon Square
3:30pm NETWORKING COFFEE BREAK

Grand Ballroom Foyer
4:00pm BREAKOUTS V

Various Locations

PSSSST…. DIRECT RESPONSE TEAMS: IT’S TIME YOU ADDED PLANNED GIVING LEAD GENERATOR TO YOUR RESUME

Track: Classic Direct Response

If you’re like us, you spend your days hyper-focused on acquisition, retention, integration and meeting your annual goals – no easy feat, right? But did you ever stop and consider the bigger picture – where’s this all going?
Sure, retention is important for overall cash flow but as our donor pool continues to shrink, it’s imperative that we take steps NOW to guide our supporters toward an eventual planned gift.
In this session, we’ll show you how to collaborate with your Planned Giving team to create a subtle and seamless path to a legacy gift and become the hero of your development department!

Valerie Vierengel
Director, Donor Retention ASPCA
Nosa Adetiba
Senior Manager, Donor Retention ASPCA
Congressional Hall A

TRUTH ABOUT THE RELATIONSHIP BETWEEN BRANDING & FUNDRAISING

Track: Digital

When the news broke about the catastrophic hurricanes in Houston and Puerto Rico, people looked for ways to help, to donate, and to express their emotions. What organizations did they turn to? The big names that they’ve always looked for - or heretofore unknown organizations that suddenly were in the limelight?
The internet has indeed changed everything, including how donors and activists hear about and engage with organizations. M+R studied the relationship between brand awareness and fundraising for eight organizations, looking at paid and earned media budgets, impressions, and hits by channel, Neilsen and Google data, social listening data, and web traffic and fundraising results.
This session will reveal the results and present several case studies that illustrate how organizations are grappling with the importance of brand awareness in reaching their audience, acquiring new donors, and raising money.

Madeline Stanionis
Partner M+R
Aimee Lorenz
Director, Digital Fundraising Feeding America
Congressional Hall B

TRENDING AND MESSAGING FOR ALL GENERATIONS

Track: Storytelling

"Age is something that doesn't matter, unless you are a cheese." Lois Bunel.
But age does matter and can determine how you engage and keep a donor. A 24 year old volunteer can help forge a new trail in the mountains but might not want to attend your gala. All donor engagement is valuable and engaging donors properly will create donors for life. Join Steve Kerhlie from PETA and Disabled American Veterans as we explore trending among generations, what compels them to give, volunteer and advocate. And how to create campaigns surrounding these motivations.

Heather Schichtel
Account Director Epsilon
Steve Kehrli
Vice President of Development PETA
Liz Buderus
SVP, Product Management Epsilon
Congressional Hall C

CREATING EFFECTIVE CONVERSION AND STEWARDSHIP JOURNEYS

Track: Mid-Level Giving

Large, well-positioned advocacy organizations are using rapid response tactics to quickly engage new supporters, convert them to donors, and continue the conversation through stewardship. How can smaller organizations, and missions with less immediate urgency, blend these tactics with evergreen messages to create an responsive, replicable and supportable donor experience that drives not only engagement and interest, but dollars? Find out how to apply this approach to your mission!

Krista Sassaman
Senior Director ABD Direct
Mary Getz
Integrated Marketing and Fundraising Consultant
Megan Den Herder
Director, Direct Response Marketing National Audubon Society
Mount Vernon Square
6:00pm RECEPTION

Grand Ballroom
7:00pm DINNER ON YOUR OWN

Friday, February 15, 2019
6:30am MORNING EXERCISE ACTIVITY

8:00am REGISTRATION OPEN

Congressional Registration Desk
BREAKFAST

Grand Ballroom
9:00am BREAKOUTS VI

Various Locations

60 IDEAS IN 60 MINUTES –DIRECT MAIL FUND RAISING AT ITS BEST

Track: Classic Direct Response

We all know that direct mail is still a critical element of our multi-channel fund raising programs. It’s certainly not dead! In this fast-paced session, three industry experts will showcase winning ideas tested across a variety of vertical markets – from small to large non-profits.
Audience, messaging, copy, design, package and format – the panel will touch on all these elements in this engaging hour. They will also come to the table with examples from winning programs including Planned Giving, Mid-level and Major Donors, and monthly sustainers.

Tim Kersten
Chief Executive Officer RKD Group
Tiffany Neill
Partner Lautman Maska Neill & Company
Steve Maggio
President/Chief Creative Officer DaVinci Direct, Inc.
Congressional Hall A

ONLINE & OFFLINE CHANNELS UNITE: AN IN-DEPTH USO CASE STUDY

Track: Digital

As the world of giving shifts, how do you stay on the cutting edge of donor conversion to propel your program forward – and break through crowded mailboxes and inboxes alike? Join the Anne Lewis Strategies team for a deep-dive into a case study on how the USO has implemented a “surround-sound” approach to fundraising: the innovations and coordinations happening behind the scenes in sharing learnings across silos that optimize every channel – all while protecting net revenue. Together, we’ll explore how this large-scale organization first uses data to slice and dice direct mail donor files and identify those most likely to give online, and then develops a highly-tactical, data-informed ecosystem for donors, where the most successful messaging tactics are saturated in both the online and offline space. Organizations of any size will walk away from this session with a roadmap for a 360-degree approach to fundraising, where coordination from analytics to creative grows and informs every single channel.

Stephanie Ceruolo
Senior Vice President and General Manager Infogroup Nonprofit Solutions
Beth Palmisano
Director, Integrated Fundraising USO
Maureen McNally
Vice President, Associate Director of Accounts Anne Lewis Strategies, an Infogroup Company
Sara Guggisberg
Editorial Director Anne Lewis Strategies, an Infogroup Company
Congressional Hall B

LAUNCH OR TUNE UP - TIPS TO OPTIMIZE YOUR SUSTAINER PROGRAM

Track: Monthly Giving

Launch or Tune-up: no matter the maturity of your monthly giving program, this informative session will provide you with the tips and tricks you need to maximize your sustainer program!  Learn the key metrics you will need to monitor program performance, how to leverage specific offers across channels, and how to effectively steward these valuable donors to retain, and deliberately grow the value of your monthly donors.

Erica O'Brien
Managing Partner MINDset direct
Tyler Hall
Director of Integrated Fundraising, Donor Engagement & Sustainer Giving International Fellowship of Christians and Jews
Congressional Hall C

TBA OPERATIONS SESSION

Track: Emerging

Mount Vernon Square
10:00am COFFEE BREAK

10:30am BREAKOUTS VII

Various Locations

RETAINING YOUR F2F DONORS

Track: Classic Direct Response

Acquiring donors through canvassing is the easy part; retention is where the value of F2F is made or lost.  Traditional variables like age of donor, type of canvass, or your campaign copy won’t fix F2F retention.  The most important variables about quality: quality of the donor experience and quality of the donor herself.  Two organizations will show you how they are collecting this data and using it to manager their fundraisers, change the donor experience, and get massive improvement in retention.

Kevin Schulman
Founder DonorVoice
Amanda Kautz
F2F Specialist The Nature Conservancy
Diane Clifford
Director, Integrated Fundraising No Kid Hungry | Share Our Strength
Congressional Hall A

“IT’S BECAUSE YOU HAVE PUPPIES,” THEY SAY, & WHY THEY'RE WRONG

Track: Digital

It’s because you have puppies, says literally everyone. Four years ago the BC SPCA was making negligible revenue from Facebook. Now our Facebook income is well into the six figures with a great ROI. But, we’ve always had puppies and kittens. What changed?
We’ll share our proven strategies for getting to know your market, determining optimal content, delivery and format and targeting those who are most likely to convert. We’ll also share how we use metrics to determine when to shut down a spend, when to tweak, and when to invest more. With the right strategy Facebook can become a significant revenue stream, a strong source of new donors and a great lead generator.
While it can’t be denied that puppies and kittens help, we believe our success has more to do with applying the tactics business has spent millions developing, than the cuteness factor.

Shoni Field
Chief Development Officer BC SPCA
Charly Jarrett
Senior Officer, Digital and Direct Response BC SPCA
Congressional Hall B

TBA MONTHLY GIVING SESSION

Track: Monthly Giving

Congressional Hall C

ARE YOU THERE, ALEXA? IT'S ME... A PASSIONATE DONOR

Track: Emerging

As many as 51% of those 55 and older use voice-activated speakers such as Alexa; citing “it empowers me to instantly get answers and information.” These breakthrough technologies are not just for millennials and early adopters, they’re for the majority of your donor file. Just under 50 nonprofits are registered with Alexa, so far reporting varying degrees of success with the tool. But technology like this will hit a tipping point, and it will happen faster than we can predict. Will you be present to meet your donors where they are, in the moment they're ready to support you? Don't get left in the dust!

Natania LeClerc
Sr. Digital Engagement Strategist ThinkShout
Elizabeth Nielsen
SVP, Digital Marketing & Digital Engagement Feeding America
Carie Lewis Carlson
Director, Digital Marketing & Communications United Way Worldwide
Mount Vernon Square
11:30am LUNCHEON

Grand Ballroom
1:00pm BREAKOUTS VIII

Various Locations

PUSHING THE ENVELOPE, VIA PHONE! MULTI-CHANNEL TO THE MAX

Track: Classic Direct Response

Like many nonprofit organizations, St. Labre Indian School counts upon a number of vendor-partners to push the edge of the envelope to support the children.  In this session, discover how the St. Labre and its multi-channel partners dug deep into the data to apply new strategies, measurements and methods to get more gifts flowing from the phone, especially when donors said no!

Ken Petterson
VP, Marketing & Business Development The Heritage Company
Rachel Earl
Chief Development Officer St. Labre Indian School
Jack Doyle
President Amergent
Congressional Hall A

DIGITAL ADS FROM DESIGN TO DOLLARS

Track: Digital

What does it take to run an ads program? Nonprofits’ investment in digital ads is increasing rapidly, and advertising expertise is becoming a need more than a want. But the advertising industry is complex, jargon-filled, and can get really expensive, really quickly.
M+R combines non-profit and digital expertise to build advertising programs like USA for UNHCR’s. Together, we will walk through how we built a media plan (what you should spend at first and how much you can scale), the reporting basics (including attribution), reaching valuable audiences, and examples of ads design that worked for UNHCR and other organizations.

Matt Derby
Vice President, Digital Advertising M+R
Rami Azzam
Digital Marketing Director USA for UNHCR
Congressional Hall B

TBA MONTHLY GIVING SESSION

Track: Monthly Giving

Congressional Hall C

QUALITY BEATS QUANTITY: INNOVATIVE AUDIENCE TESTING

Track: Emerging

When looking for a ways to reinvigorate their display performance, The National Park Foundation looked to shift strategy by focusing their digital program on the highest quality donors and most responsive prospects, not just serving the largest available audience.  In this session, representatives from the National Park Foundation and their marketing partners will illustrate how they set up campaign testing to achieve this and highlight how the resulting changes yielded increased new-to-file acquisition, reactivation of lapsed donors, and increased conversions of website visitors.

Aaron Smith
Director, Digital Sales Wiland
John Wilburn
Director of Direct Response National Park Foundation
Brenna Holmes
VP, Digital Services Chapman Cubine + Hussey
Mount Vernon Square
2:00pm NETWORKING COFFEE BREAK

Grand Ballroom Foyer
2:30pm BREAKOUTS IX

Various Locations

CLOSE THAT LOOP! CONNECTING WEBSITE BEHAVIOR & MAIL STRATEGY

Track: Classic Direct Response

Traditional Direct Mail is still a critical revenue driver in our worlds. But knowing who we’re speaking to, and how to be relevant, both in context and timing, is also still a challenge. But what if you could close the loop between a potential donor’s online behavior, and how and when you mail to them?
Enter programmatic direct mail. Today, companies like 4Cite and PebblePost are enabling nonprofits to leverage site behavior to understand how donors or donor prospects are thinking – if they’re interested in donating, advocacy initiatives or aren’t yet sure – to mail quickly and more intelligently. We’re here to talk with the World Wildlife Fund to see how they’ve adopted these solutions, from tagging and capturing on-site behavior, through the as little as 48-hour time window of sending prospects a relevant mail piece. And more than mailing, we’re digging into how the data gained through these solutions has allowed the organization to better identity and understand prospect behavior on-site as a whole, to drive more relevant and targeted messaging across channels.

Mark McLean
Director, Direct Mail Client Services PMX Agency
Justin Bronce
Senior Director, Account Management PMX Agency
Audrey Barlumi
Program Manager, Targeted Marketing, Biomedical Field Marketing & Comms. American Red Cross
Congressional Hall A

TBA DIGITAL SESSION

Track: Digital

Congressional Hall B

TBA MONTHLY GIVING SESSION

Track: Monthly Giving

Congressional Hall C

DIGITAL MEDIA TRANSFORMATION: BEYOND FACEBOOK & PAID SEARCH

Track: Emerging

Nonprofits are allocating more and more dollars to digital media, but most are only leveraging Paid Search and Facebook.
This session uncovers the full funnel, revealing key components to a digital media program.
• Video: Telling (and Measuring) Your Story
• Display: Why Impressions Matter
• Native: How to Crown Your Content
• Facebook: Navigating Data, Audiences and Optimization
• Paid Search: Pull the Right Levers to Make Them Look For You
In this session, industry experts will answer questions like:
• Is paid media a better investment to acquire email addresses or new donors?
• How do you address attribution and properly measure return on investment?
• How do I balance CPM and CPA?
• Net positive donor acquisition isn’t a thing… is it?
In this digital session, we’ll share with you digital media secret tips and case studies that drive results. You’ll learn from two organizations how they overcame internal challenges and how to apply an investment mindset to strategic planning that results in effective targeting, placement, conversion, measurement and attribution.

Jarred Schremmer
VP, Digital & Media Strategy RKD Group
Chris Copley
Director of Marketing American Kidney Fund
Meliah Cranmer
Media Manager Children International
Mount Vernon Square
3:30pm Conference Concludes


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Hotel Cancellation Policy: 
Reservations cancelled after January 21, 2019 and prior to 72 hours before arrival date will be subject to a $50 processing fee for each room cancelled charged by Orchid.Events. Deposit of one night’s room and tax will be forfeited entirely if cancellation occurs within 72 hours of arrival date.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.