What Do Consumers Think? Using Online Surveys to Demonstrate Implied Claims

April 1, 2015

David G. Mallen, co-chair of advertising disputes at Loeb & Loeb LLP, Kelsey Joyce, senior director of legal affairs at T-Mobile USA, and Hal L. Poret, senior vice president at ORC International, discussed how to use surveys when challenging implied advertising claims at the National Advertising Division of the Better Business Bureau.