I Don't Know Much, but I Know I Need a Contract: In-Housing Media

April 28, 2021

Executive Summary

In-housing is everywhere in marketing land. Marketers are "in-housing" creative and media and everything else in between. It's happening at different speeds and in various flavors, all in the name of better, faster, cheaper, and with (hopefully) more transparency.

The more digital transformation accelerates toward maturity, the more in-housing marketers will likely face. For legal counsel, that means dealing with new terms and contract puzzles that they have not had to understand and solve before. It also means dealing with marketers and procurement who are often in the same boat. When the rubber meets the road, legal will no doubt ask the business, "What are you actually buying? What does this term really mean? Have you thought about that condition? What if this consequence happens? What if that other thing doesn't happen?" And in most cases, the business will simply respond, "I don't know, I just need a contract."

In this session, Keri and Tom will provide practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated. It all starts with a simple question: What is the trade? And how does this provider fit into the advertising ecosystem?

Speakers:
Keri Bruce
Partner
Reed Smith LLP

Tom Triscari
Programmatic Economist
Lemonade Projects, LLC

CLE Materials

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