ANA Law & Public Policy Conference, Hosted by Reed Smith

The Future is Now

ANA’s Law & Public Policy 1-Day Conference returns virtually to examine the ways in-house counsel can help their marketing teams “future proof” their advertising and marketing programs. From a deep dive into the new administration’s policies to cutting edge discussions on privacy, measurement, transparency, brand safety, and more, this is a must-attend conference for senior and operations level marketing and advertising lawyers who wish to stay ahead of the curve, proactively help their client, and be an insurance policy that protects their brands and fosters growth.

Continuing Legal Education (CLE) credit will be offered.

when

Start: Wednesday, April 28, 2021 at 11:00am

End: Wednesday, April 28, 2021 at 4:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

OPENING REMARKS (11:00 – 11:10 AM)

THE LATEST FROM DC & THE STATES (11:10 – 11:55 AM)
Early on, the Biden Administration has shown a willingness to "go big," as seen with the COVID relief bill and with its proposed infrastructure package. Will this include federal privacy legislation - especially legislation that will preempt the growing number of states that have passed privacy laws? In addition, as many states search for new sources of revenue, we are seeing a rise in states considering both digital and across-the-board ad taxes. Dan Jaffe will discuss what's currently happening on both of these issues - and in other areas impacting the advertising industry as well.

Dan Jaffe
Group Executive Vice President, Government Relations
ANA

INSIDE SCOOP VIDEO #1 (11:55 AM – 12:00 PM)
Blockchain & NFTs

Anna Naydonov
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

KEYNOTE ADDRESS (12:00 – 12:30 PM)

Daniel Kaufman
Acting Director, Bureau of Consumer Protection
Federal Trade Commission

INSIDE SCOOP VIDEO #2 (12:30 – 12:35 PM)

Amy Mudge
Partner
Baker Hostetler LLP

BREAK (12:35 – 12:45 PM)

I DON'T KNOW MUCH, BUT I KNOW I NEED A CONTRACT: IN-HOUSING MEDIA (12:45 – 1:30 PM)
In-housing is everywhere in marketing land. Marketers are “in-housing” creative and media and everything else in between. It's happening at different speeds and in various flavors, all in the name of better, faster, cheaper, and with (hopefully) more transparency. The more digital transformation accelerates toward maturity, the more in-housing marketers will likely face. For legal counsel, that means dealing with new terms and contract puzzles that they have not had to understand and solve before. It also means dealing with marketers and procurement who are often in the same boat. When the rubber meets the road, legal will no doubt ask the business, "What are you actually buying? What does this term really mean? Have you thought about that condition? What if this consequence happens? What if that other thing doesn't happen?" And in most cases, the business will simply respond, "I don't know, I just need a contract." In this session, Keri and Tom will provide practical tips for legal teams to make sure the right questions get asked before the contract gets negotiated. It all starts with a simple question: What is the trade?  And how does this provider fit into the advertising ecosystem?

Keri Bruce
Partner
Reed Smith LLP

Tom Triscari
Programmatic Economist
Lemonade Projects, LLC

INSIDE SCOOP VIDEO #3 (1:30 – 1:35 PM)

Liisa Thomas
Partner
Sheppard, Mullin, Richter & Hampton LLP

PARTNERSHIP FOR RESPONSIBLE ADDRESSABLE MEDIA - AN INDUSTRY UPDATE  (1:35 – 2:20 PM)
The Partnership for Responsible Addressable Media (PRAM) is a globally cohesive coalition of the leading advertising trade associations (ANA, WFA, 4AS, IAB, NAI) and companies representing every sector of the global advertising industry to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience. This effort is designed to help all stakeholders across our industry address the deprecation of the 3rd party cookie and Apple IDFA to opt-in. In this session, the ANA's Group Executive Vice President and Executive Director of PRAM, Bill Tucker and Venable LLP’s Chairman, Stu Ingis will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.

Stuart P. Ingis
Partner and Chairman
Venable LLP

Bill Tucker
Group Executive Vice President
ANA

INSIDE SCOOP VIDEO #4 (2:20 – 2:25 PM)

Brian Murphy
Partner
Frankfurt Kurnit Klein & Selz PC

BREAK (2:25 – 2:35 PM)

LEVEL UP! NAVIGATING LEGAL ISSUES IN ESPORTS AND GAMING MARKETING (2:35 – 3:20 PM)
This panel will focus on legal watchouts and common issues in eSports and video game sponsorships / partnerships and related value-add opportunities and present best practices for negotiating the eSports and game integration deals.

Monique (Nikki) Bhargava
Partner
Loeb & Loeb LLP

Sharon Sorkin
Chief Trademark Counsel
Ford Motor Company

INSIDE SCOOP VIDEO #5 (3:20 – 3:25 PM)

Behnam Dayanim
Partner
Paul Hastings LLP

DIVERSITY/ETHICS (3:25 – 4:10 PM)
TBD

CLOSING REMARKS (4:10 – 4:15 PM)


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.