AIMM Update
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. In this session, Gilbert Davila, ANA Multicultural Marketing & Diversity Committee Chair and AIMM Co-Founder shares updates on the Alliance’s work to date including the launch of the #SeeALL movement and the Cultural Insights Impact Measure™ (CIIM™) that evaluates and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.
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