Pioneering Analytics Innovation at Turner | ANA Insights | ANA Genius Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Pioneering Analytics Innovation at Turner

In 2012, Turner began developing a new framework for data driven analytics in media that currently includes five current solutions within the Now Media platform. Now Media is a data driven platform which fuels advanced analytics to enable better media planning, more advanced audience targeting and true ROI measurement.