Simulmedia: The Future of TV Ad Planning: Audience or Index-Based? | Industry Insights | All MKC Content | ANA

The Future of TV Ad Planning: Audience or Index-Based?

An interview with Kyle Hubert, the chief technology officer at Simulmedia

Kyle Hubert, the chief technology officer at Simulmedia, discusses the differences between audience-based planning and index-based planning and explains why it’s important marketers know the difference.