Don't Let Turnover Damage Your Brand’s Data Strategy | Industry Insights | All MKC Content | ANA

Don't Let Turnover Damage Your Brand’s Data Strategy

Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.