Contextual Versus Behavioral Advertising: Which Is Which? | Industry Insights | All MKC Content | ANA

Contextual Versus Behavioral Advertising: Which Is Which?

Most web browsers are slowly slipping away from third-party cookies, and no one can deny that it caused quite the turmoil in the advertising industry. No wonder various marketers and advertisers are constantly searching for alternatives to reach consumers. Evidently, behavioral advertising can now be considered a challenge because it leverages cookies - leading to a favorable edge for contextual advertising.