A Global Marketing Executive's Perspective on Brand Versus Performance Metrics | Industry Insights | All MKC Content | ANA

A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.