Real Ways to Deliver ROI with Data Enrichment | Industry Insights | All MKC Content | ANA

Real Ways to Deliver ROI with Data Enrichment

The modern marketer’s job now extends beyond eye-catching creative, impression volume, and engagement metrics. Marketing teams must define customer bases with the highest lifetime value — and then deliver those audiences at appropriately scaled acquisition and retention costs. As the ad industry looks for ways to maximize the use of data and audience insights amid cookie deprecation, data enrichment is moving to the forefront.