How to Avoid In-Housing Purgatory | Industry Insights | All MKC Content | ANA

How to Avoid In-Housing Purgatory

Facing a macroeconomic downturn, many brands are going to learn that their efforts at in-housing technology did not go far enough

What is in-housing purgatory? It’s when companies are stuck half-way between building media technology and buying it. Many organizations have only accomplished a middle state where they have hired a few employees to become power-users of certain platforms, and where they have perhaps added a superficial layer of UX on top of those platforms and technologies.