Is the Super Bowl Still the Tentpole Moment for Advertisers? | Industry Insights | All MKC Content | ANA

Is the Super Bowl Still the Tentpole Moment for Advertisers?

While the Super Bowl is wildly popular, it’s far from the only game in town. Last year’s Super Bowl garnered over 99 million viewers in the U.S. and a little over 200 million globally, but the most recent World Cup garnered a record five billion global viewers.