What Is a Retail Media Network? | Industry Insights | All MKC Content | ANA

What Is a Retail Media Network?

Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. So, why is this trend so hot now? First, the pandemic completely altered the way consumers engage and interact with brands. As consumers increased the amount of time they spent shopping online, brands followed, buying retailers’ digital space to get closer to these in-market audiences at the point of sale.