Top Takeaways from This Year’s Upfronts: Welcome to the New Frontier | Industry Insights | All MKC Content | ANA

Top Takeaways from This Year’s Upfronts: Welcome to the New Frontier

This was an Upfronts season like no other — amid scandals, strikes and shakeups, advertisers and publishers certainly had a lot to contend with heading into this year’s negotiations. Here are my top takeaways from this year’s wild ride, and what it all means for advertisers and publishers going forward.