Building Trust: Combating Deinfluencing Through Authenticity | Industry Insights | All MKC Content | ANA

Building Trust: Combating Deinfluencing Through Authenticity

Influencers are an effective way for increasing brand awareness, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth.