Can Ad Buyers Trust the Numbers They’re Given? | Industry Insights | All MKC Content | ANA

Can Ad Buyers Trust the Numbers They’re Given?

Ad buyers — large or small — rarely have the time to do in-depth audits on the numbers they’re given. Whether you’re spending $50,000 per year on advertising or $5 million — how many resources can you spare to ensure that your ads are running in the best places — let alone that they’re even running where you thought they would?