5 Ways to Leverage Influencers in B2B Marketing | Industry Insights | All MKC Content | ANA

5 Ways to Leverage Influencers in B2B Marketing

Partnering with people of influence to promote a product or service is nothing new. Social media influencers have been leveraged by B2C brands for over a decade – but now, B2B brands are trying to catch up as buying habits have shifted.