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5 Questions to Separate AI Fact from Fiction in Media

In ad tech, we love our three-letter acronyms — you've got DSPs, SSPs, CDPs, and DMPs. We obsess over click-through rates (CTRs) and customer acquisition costs (CAC), and the three-letter list goes on. But as our attention spans shrink, our acronyms do, too. The most important ones for the future will have just two letters, and the most obvious one is AI (artificial intelligence).