The Real Cost of Playing It Safe: Why Brands Need to Support Quality Journalism | Leading Edge | Industry Insights | All MKC Content | ANA

The Real Cost of Playing It Safe: Why Brands Need to Support Quality Journalism

I get it. We’ve all felt the impulse to turn off the news and disengage from its bad vibes. The divisiveness, the constant stream of conflict — it’s exhausting, and it’s no wonder so many people choose to tune it out — I share the same impulse.