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Search returned: 395 document(s).
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Rethinking Growth for Retail Media
CMO Content July 8, 2026DoorDash is a child of the mobile revolution, and the AI revolution will create the same kind of opportunity for those willing to move toward it. During the Global CMO Growth Council Leadership Summit in Cannes, on June 24, 2026, Tim Castree and Toby Espinosa grounded their discussion in insights gained through DoorDash's engagement platform data.
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RECAP: Global CMO Growth Council Leadership Forum from Cannes, 2026
CMO Content June 30, 2026The Global CMO Growth Council convened one of its most consequential forums to date — bringing together someof the world's leading CMOs withleadership from the ANA, 4A's, and IAB. The forum covered Growth Council progress across its core working teams, as well as focusing on critical growth areas including Commerce Media, Marketing Talent, and AI Leadership.
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Inside Lenovo's Shift from Cost Savings to Strategic Power
Event Recaps June 25, 2026Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.
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Building Creative Culture From Nothing — and What Happens When the Plug Gets Pulled
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
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From Cost Center to Value Creator: Scaling a Modern In-House Agency
Event Recaps June 24, 2026At the 2026 ANA In-House Agency Conference, Jared Martin, VP of creative and video at Fiserv, shared a practical framework for transforming in-house creative teams into value-driving organizations. By leading like entrepreneurs, measuring cost avoidance, and scaling through cross-training, internal agencies can shift from order-takers to strategic business partners.
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The Confident B2B Marketer 2026
Research Reports June 15, 2026A Confident Marketer is a senior B2B marketing leader who is confident in their ability to measure marketing's impact on financial performance. In 2025, 39 percent of senior B2B marketers qualified. In 2026, 59 percent do. Learn about 12 behaviors that consistently separate Confident Marketers from their less confident peers.
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Enterprise Growth Architecture 2.0: Beyond Marketing
CMO Content May 20, 2026Based on 500+ interviews and thousands of investor calls, this report makes the case that CMO skills — understanding people, building trust, reading organizational context — are exactly what businesses need to drive growth now. Produced in collaboration with Growth Council contributor - the Institute for Real Growth (IRG).
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Global CMO Growth Council Forum | Adobe Summit 2026
CMO Content May 7, 2026On April 22, 2026, the ANA and PwC convened a special workshop for the Global CMO Growth Council at the Adobe Summit in Las Vegas. The session centered on a single question: as AI reshapes what marketing can do, will the function grow in strategic importance — or just reduce budget?
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Internal Communications
ASK Answers April 30, 2026Internal communications is emerging as a strategic growth lever as organizations prioritize clarity, purpose, and trust. Research from Gallagher and ANA case studies shows how human-centric, segmented communications reduce overload, strengthen culture, and improve employee engagement.
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The AI for Marketers Search Imperative: How Answer Engines Reshape Brand Discovery
Research Reports April 29, 2026While large‑scale CMO research illustrates the strategic importance of AI search, findings from the ANA AI Committee and Leadership Council underscore how deeply this shift is already influencing day‑to‑day marketing practice.
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Shaping the Future of Enterprise Growth
CMO Content April 27, 2026This presentation centered on the thesis that AI must be positioned as a growth strategy — not merely a productivity or cost-cutting tool. Drawing on an analysis of 190+ companies across five years of data, PwC made the case that leading marketers who excel across creativity, execution, brand strength, and marketing ROI deliver 68% greater total shareholder return than laggards.
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The CMO’s New Responsibility
Leading Edge April 24, 2026As CMOs gain greater financial influence and operate as data‑driven growth leaders, they have a pivotal opportunity — and responsibility — to advance more women into power roles. By owning revenue, partnering with finance, increasing visibility, and actively sponsoring women, CMOs can help reshape leadership pipelines and drive long‑term equity across organizations.
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These Silent Killers Are Destroying Your Company Culture | On Scope
Podcast Clips April 6, 2026Kellie Pean and Alyssa Convertini Lindquist, co-founders of Brand New: A Collective — an agency rooted in its penchant for cultural mastery — share the silent killers they see killing internal culture for many businesses.
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Why Do Agencies Still Struggle with the Gender Pay Gap? | On Scope
Podcast Clips April 1, 2026On Scope host Mike Berberich and show producer Ryan Dinger discuss a study on the persistent gender wage gap in advertising, hypothesizing on why the industry continues to struggle to make progress and speculating about the need to rethink leadership models in business as a possible solution.
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Global CMO Growth Council at Spikes Asia 2026
CMO Content April 1, 2026AI’s rapid shift into its practical, operational era is reshaping every aspect of marketing. The session focused on the shifts CMOs must lead in 2026 and beyond, surfacing the sharpest signals to inform executive decision-making and support more confident, creative-led growth.
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This Is Great Advice on Advocating for More Inclusive Workspaces | On Scope
Podcast Clips March 31, 2026Rita Ramakrishnan, an executive coach and the founder and CEO at Iksana Consulting, shares her best advice for how individuals can convincingly push business leaders to create a more inclusive workspace for both themselves and their teammates.
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This Insane Data Shows How Neuroinclusion Is a Game Changer for Businesses | On Scope
Podcast Clips March 30, 2026Whether it be JPMorgan Chase or EY, some major brands have amassed eye-opening data on the positive effects creating a neuroinclusive workspace can have on the business.
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Tapping into the Power of Neurodiversity in Business Performance
On Scope March 26, 2026Executive Coach Rita Ramakrishnan joins the podcast to discuss the specific steps brands and business leaders can take to tap into the superpowers of their neurodivergent workforce and explain why doing so is an increasingly critical imperative for business success.
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These Are the Concerns Fortune 500 Executives Are Sharing Behind Closed Doors | On Scope
Podcast Clips March 25, 2026Joanna Piacenza, VP of thought leadership and marketing at Gravity Research, regularly has candid conversations with Fortune 500 executives. During her appearance On Scope, she shares the biggest off-the-record concerns they have about 2026 and beyond.
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The Shelly Palmer Innovation Series Breakfast at CES 2026
Conference Session Videos February 19, 2026The Shelly Palmer Innovation Series Breakfast at CES 2026, presented by 3C Ventures & ANA, brought together C-suite executives from leading media, marketing, and technology companies for a strategic conversation about AI's impact on business in 2026.
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