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Sustainability in Media Planning: How Brands Can Start Reducing Carbon Emissions in Advertising
Research Reports September 26, 2024The ANA's Media & Measurement Leadership Council, an activist group of brand advertiser's chief media and research officers, and Scope3 share practical studies and examples of how and where marketers can make sustainable advertising a reality through their influence in the ecosystem.
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How Marketers Navigate the Legislative Terrain
Champions of Growth Podcast September 25, 2024Chris Oswald, EVP, head of law, ethics and government relations at the ANA, joins host Matthew Schwartz to provide some salient tips for marketers and brand managers grappling with an increasingly complicate legislative terrain at both the federal and state levels.
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Improving the Lives of Children
Beyond Profit Podcast September 24, 2024In this episode of Beyond Profit, host Ken Beaulieu talks with Teresa Gaffney and Nicole O’Connor about the myriad challenges they face today in advocating for the health, wellbeing, and rights of children and how they are reaching donors through the art of storytelling and design.
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Political Advertisers Need Informed, Stable Marketing Tactics
Leading Edge September 24, 2024Given the onslaught of current events and new presidential candidacies, a new playbook is being written for political advertisers who are looking to capture mindshare among voters. Recent historic developments present a new pool of opportunities for political advertisers. Targeting models are likely to seismically shift in the coming weeks, as undecided voters, young people, and other various demographics are presented with new candidates from different backgrounds, each with their own message. To effectively target and persuade voters in this unprecedented landscape, political advertisers should consider following a new playbook — one that centers its strategy on TV.
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Google's Day of Reckoning Won't Fix Ad Tech's Future
Leading Edge September 23, 2024As we enter week three of the DOJ’s antitrust trial against Google’s ad tech practices, I’m hopeful that this is the turning point our industry has been waiting for. Because, like many of you, I’ve had a front-row seat to Google's rise to dominance over the last couple of decades. And it hasn’t been pretty.
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Marketing News Quiz for September 21, 2024
Marketing News Quiz September 21, 2024In this week's marketing news quiz: Instagram's latest protections for its teenage users, an ad campaign for Mejuri from a Hollywood film director, new legislation in California to help protect the election, and more.
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Advertising Calendar and Budget Template 2025
Tools September 20, 2024Use this to organize your advertising campaigns. Track media types, due dates, and budget info.
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Content Marketing Editorial Calendar 2025
Tools September 20, 2024Use this calendar template to keep track of your content marketing and distribution efforts.
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Editorial Calendar Template 2025
Tools September 20, 2024A report to track editorial calendar opportunities and their associated deadlines.
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Marketing Calendar Template 2025
Tools September 20, 2024A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
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Project Management Portfolio 2025
Tools September 20, 2024Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.
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ABM Account Plan Canvas 2025
Tools September 20, 2024Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.
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The Persistent Illusion of Brand Safety in Digital Advertising
Leading Edge September 20, 2024It’s becoming clearer and clearer that our idea of brand safety, at least in the ad world we currently live in, is an illusion at best. Some may argue that we’ve entered a backlash era against the concept as a whole. Whether it’s the collective shoulder shrug in response to Adalytics’ latest report, or the successful shutdown of GARM, it’s evident our current brand safety approach isn’t working.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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Political Advertising in 2024: The New Playbook Essentials
Leading Edge September 18, 2024As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories. With political ad spending expected to reach record highs—some estimates suggest it could surpass $12 billion — candidates and their teams must be more strategic than ever in how they allocate their media budgets.
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With Great Purpose Comes Great Responsibility
POVs September 18, 2024Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.
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The B2B Campaigns Promoting Racial and Gender Equality
Pulse September 17, 2024Below are three campaigns that successfully broke down barriers and bridged the equity gaps.
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These Three Brands Promote and Support Gender Equality
Pulse September 17, 2024Whether it is International Women’s Day, or just another day of the week, it’s powerful to see brands promoting and celebrating women throughout campaigns. With the multitude of brands available to choose from, consumers these days want to support a brand that they are emotionally connected to and that makes a positive impact on society.
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Cross-Media Measurement Initiative Reaches New Milestones
Event Recaps September 17, 2024During a session at the ANA’s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Hispanic Heritage Month: A Catalyst for Unity, Cultural Pride, and a Stronger America
Leading Edge September 16, 2024Now that Labor Day has passed, we are quickly approaching that very unique time of year that is Hispanic Heritage Month. Why is it unique? Let’s start with the reality that, while it spans a four-week timeframe, it doesn’t coincide within a month. More importantly, in recent years it has been a subject of considerable debate.
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