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  • Balancing Act: Navigating Personalization and Privacy in Modern Marketing

    Industry Insights   March 19, 2024  

    Marketers face a precarious tightrope act as they attempt to balance personalization and privacy. The stakes are high, with a single misstep threatening to send a brand spiraling downward. Yet, as circus performers know, it’s possible! Before we explore methods to strike the required balance, let’s address why “taking the walk” is worth it.

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  • Programmatic Transparency: The $22 Billion Opportunity

    Industry Insights   March 15, 2024  

    By now, you are undoubtedly familiar with at least the key recommendations from the ANA's ongoing Programmatic Media Supply Chain Transparency Study. In this blog series, I’ll be covering the top 10 issues the study has revealed and precisely how brands can go about tackling them in relatively straightforward ways.

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  • Marketing to Moms

    ASK Answers   March 14, 2024  

    How can my brand effectively connect with mothers?

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  • Key Takeaways from SeeHer’s Latest Report on Gender Equality

    Industry Insights   March 14, 2024  

    The ongoing, collective journey toward achieving gender equality is, and will always be, a community-led effort. SeeHer’s latest report, Global Perceptions of Progress on Gender Equality, illustrates that gender inequality is still a persistent and global issue; it takes all institutions, including marketing, to change perceptions, fight for equal rights, and pave the way forward for all.

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  • The Progress Check: Sustainability

    Knowledge Partners   March 14, 2024  

    Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.

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  • How to Weed Out Made-For-Advertising (MFA) Inventory

    Industry Insights   March 13, 2024  

    Yet another Adalytics report is shaking up the digital marketing community this week. The report highlights that, contrary to previous assurances by advertising giants, the scale of impressions driven by made-for-advertising (MFA) sites remains alarmingly large.

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  • Brand Purpose and Sustainability

    Industry Insights   March 12, 2024  

    As the effects of climate change threaten society in more and more ways, a growing number of companies are working to integrate sustainability initiatives into their brand purposes. Efforts to do so, however, can often be beset with questions and uncertainty. To bring added clarity to the matter, consider three tips shared by guests on the ANA Center for Brand Purpose’s Beyond Profit podcast.

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  • Katie Williams, Chief Marketing & PR Officer at Haleon, Talks Purpose

    Industry Insights   March 12, 2024  

    Katie Williams, chief marketing and PR officer at Haleon U.S., will discuss the process of developing purpose while accelerating growth, as well as share learnings at the upcoming ANA Brand Masters Conference on April 15 to 17.

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  • The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)

    Knowledge Partners   March 12, 2024  

    This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.

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  • We Need to Level Up If We Want to Hit Sustainability Targets

    Industry Insights   March 11, 2024  

    Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press. To reach sustainability targets in the realm of media, it is crucial to bridge the gap between discussions on sustainable practices and their effective implementation. While numerous marketing technology solutions promise emission reduction, there seems to be disparity in how agencies and clients approach the issue.

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  • Inspiring Inclusion: Women in Advertising Mark International Women’s Day

    Industry Insights   March 8, 2024  

    As we mark yet another IWD where gender parity remains a goal for the future rather than a reality of the present, here’s what prominent female leaders across the tech landscape have to say about their experiences as women in advertising and what still needs to be done to achieve true equality.

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  • For Diversity in Advertising to Stick, It Must Be Considered in More Places

    Industry Insights   March 7, 2024  

    The future is about finding new and alternative ways to maximize the value and impact of existing data to greater effect. Media planners themselves benefit from understanding how they differ from the audiences they may be targeting.

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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Marketing to Women

    ASK Answers   March 6, 2024  

    How can my brand effectively target and reach women with my marketing efforts?

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  • What’s Behind the CEO-CMO Rift?

    POVs   March 6, 2024  

    Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.

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  • The Big Tech/Media Tipping Point

    Knowledge Partners   March 6, 2024  

    Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.

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  • Content Authenticity and Transparency in the Age of Generative AI

    Event Recaps   March 6, 2024  

    Adam Buhler, SVP and head of creative technology at Digitas, discussed a potential means for combatting the rise of AI-related deceptive media, highlighting an emerging program known as Creative Credentials.

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  • Thistle Farms: A Model for Women’s Recovery

    Beyond Profit Podcast   March 5, 2024  

    In this episode of Beyond Profit, Becca Stevens joins host Ken Beaulieu to discuss the remarkable growth of Thistle Farms, how the organization drives its movement through fundraising, its legal and legislative advocacy, and why love is the most powerful force for change in the world.

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  • Brand Purpose as Competitive Advantage

    Industry Insights   March 5, 2024  

    More and more companies are embracing brand purpose; however, many continue to do so simply because “it’s the right thing to do.” While true, this position ignores the competitive advantage that the adoption of a brand purpose can afford an organization. To illuminate this matter, guests of the ANA Center for Brand Purpose’s Beyond Profit podcast shared three observations on the benefits of purpose that go beyond altruism.

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  • Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs

    Event Recaps   March 5, 2024  

    Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.

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