Counting Carbon: How U.S. Marketers Are Tackling Adland’s Climate Crisis | Knowledge Partners | All MKC Content | ANA

Counting Carbon: How U.S. Marketers Are Tackling Adland’s Climate Crisis

In order to better understand marketers’ perceptions of the impact digital advertising has on the environment and the actions being taken to reduce carbon emissions, Good-Loop conducted a survey of more than 400 digital marketers in the U.S. and U.K., mainly from media agencies and brands.