Back-to-School: Learnings, Trends, and Predictions for 2023 | Knowledge Partners | All MKC Content | ANA

Back-to-School: Learnings, Trends, and Predictions for 2023

Location data reveals emerging trends from the 2022 back-to-school season to help retailers and brands prepare for the 2023 school year. This analysis demonstrates how retailers can effectively tap into location-based learnings to understand and align with customers’ existing routines and preferences.