Rethinking Agency Performance: The Value Index | Knowledge Partners | All MKC Content | ANA

Rethinking Agency Performance: The Value Index


Agency Mania Solutions highlighted three values that advertisers should champion to optimize the value of their relationships with agencies:

  • Effectiveness: Advertisers should establish quantitative targets for agencies to meet – targets that could, say, include specific goals for revenue or market share.
  • Engagement: Agencies' work should be executed in a collaborative and well-coordinated manner and the deliverables should be handed off in a seamless fashion.
  • Efficiency: Agencies' work should be competitively priced.

To access all the details of Agency Mania Solution's full article, readers can click the DOWNLOAD NOW button.


"Rethinking Agency Performance: The Value Index." Bruno Gralpois, Founder of Agency Mania Solutions, April 2019.

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