'Programmatic' Voted Marketing Word of the Year | MediaPost | Featured | Knowledge Partners | All MKC Content | ANA

'Programmatic' Voted Marketing Word of the Year

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by Tyler Loechner

“Programmatic” is 2014’s marketing word of the year, according to an ANA (Association of National Advertisers) survey.

A total of 349 ANA members voted for the "word of the year" between November 24 and December 2, and "programmatic" edged out content, millennials, omni-channel, customer-centricity and transparency as the buzzword king.

“This is the year that we woke up to the potential of programmatic, and it became the biggest buzzword in the industry,” one voter is quoted as saying in ANA’s announcement.

Source

"'Programmatic' Voted Marketing Word of the Year." MediaPost, 12/5/14.

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