Success Stories on TV Audience-Based Buying

April 21, 2021

Marketers are evolving towards an audience-first buying approach. This is the practice of buying TV advertising based upon a specific, data-informed target audience instead of a standard demographic segment. Whether your brand is just dipping its toe in or has fully adopted this buying strategy, it's always helpful to see how others are doing it successfully.

To help foster success, VAB collected 23 case studies across 16 different product categories with a variety of brand challenges and KPIs, and this report shares eight successful buying strategies common to these brands. See how brands are adopting an audience-first mindset to grow their business.

  • Marketers new to audience-based buying will find inspiration in these examples, see the challenges these brands faced, how they approached their buys and what the impact was.
  • Marketers that have already adopted an audience-first approach can learn additional attribution data proving and validating its business impact.

This piece, Proven Strategies and Tactics In Audience-Based TV Buying, covers categories such as auto, QSR, CPG, entertainment, and healthcare. VAB examines common brand KPIs like incremental reach, website visits and in-store sales to show the impact of this approach.

Click the DOWNLOAD NOW button for the full report.


"Proven Strategies and Tactics in TV Audience-Based Buying: Success Stories Highlighted Through Real-World Case Studies." VAB, 2021.

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