Revolutionizing Health Care, with Brian Deffaa of LifeBridge
No industry has experienced cataclysmic change as a result of COVID-19 quite as much as the health care industry. Remote doctors' visits went from niche offering to table stakes literally overnight, and that's just the tip of the iceberg.
However, our guest today is leading a change in health care that began long before the pandemic. Brian Deffaa, CMO of LifeBridge Health, has been on a mission to bring innovation to the health care industry for years. He discussed the reasons for disruption that go beyond the pandemic, offered tips marketers could learn from the health care industry, and shared the incredible story behind his passion to bring high-quality health care to everyone.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.