A Human-Centric Digital Approach, with Nicole Levings of Audience Collective

Technology is great...until it isn't. While it makes our lives easier and work faster, it can cause major frustration when it doesn't work as designed, especially when consumers are interacting with brands. Our guest today is Nicole Levings, Managing Director of Audience Collective. Nicole shared findings of a new report on the brand-consumer-tech relationship, and why organizing around a human-centric digital experience is vital to succeed in the modern marketplace. She provided tips for legacy brands and upstarts alike to imbue their customer journey with a human touch.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.

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