Live Sports in the Metaverse, with Warner Bros Discovery and The Infinite Reality

Warner Bros Discovery has begun its journey into the metaverse, accompanied by partner Infinite Reality. Today on the podcast, François Ribeiro, Head of Discovery Sports Events, Hope Frank, Chief Marketing Officer at Infinite Reality, and Elliott Jobe, Chief Innovation Officer and Co-Founder of Infinite Reality, spoke about this exclusive partnership. We learned about Warner Bros Discovery's short- and long-term objectives in the metaverse, brand new tools recently released by Infinite Reality, and whether or not the industry has a "metaverse hangover."

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit

You must be logged in to submit a comment.