The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing | Marketing Futures Podcast | Podcasts | All MKC Content | ANA

The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing

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Thought leadership has long been a key element of B2B marketing. However, as economic uncertainty looms large and brands begin to tighten their purse strings, thought leadership could be the difference from your organization being seen as a "need to have" vs. a "nice to have." Joe Kingsbury, U.S. managing director at Edelman Business Marketing, joined Marketing Futures to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.

Source

"The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing." Marketing Futures Podcast, 3/21/23.

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