Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer
Over the years, we here at the pod have talked a lot about how marketers need to brush up on their technical literacy as more and more of the marketing function becomes digitized. But what about the other way around? Are there ways engineers could benefit from thinking like a marketer? The answer, according to our guest this week, is a resounding yes. Chris Stauffer founded his own agency in 2000 after playing a key role in helping some major brands take their first leap into the digital world for years. Chris and I discussed the art of balancing an engineer mindset with a branding one and what your brand needs to consider before you even think of integrating AI into your organization.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
Source
"Engineering a Brand: The Intersection of Tech and Marketing, with Chris Stauffer." Marketing Futures Podcast, 3/5/24.