ANA Q&A
Dave Lew of the American Cancer Society on Brand, Performance, and Trust in Mission-Driven Marketing
Ahead of his session at ANA’s members-only conference, From Data to Action: Powering The Intelligent Marketing Engine, on March 24 in Atlanta, we spoke with Dave Lew, chief marketing officer at the American Cancer Society, about the evolving relationship between data, brand, and performance in modern marketing.
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