A Diversity Report for the Advertising/Marketing Industry

November 5, 2018

This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

The newest study examines gender and ethnic diversity among the U.S.-based marketing departments of ANA board member companies. Seventeen ANA board members participated, representing 9,677 individuals in marketing departments. A number of key action steps are identified to improve diversity within marketing departments, focused primarily in the areas of retaining diverse talent and recruiting diverse talent. Prior studies measured gender equality and ethnic diversity among CMOs at ANA member companies (initially released in March) and ANA's overall membership, covering more than 23,000 individuals (initially released in May).

The ANA is committed to publicly measuring gender equality and ethnic diversity in the marketing industry and plans to repeat all three studies in 2019 and will call on companies from other, related industries to participate.

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Source

"A Diversity Report for the Advertising/Marketing Industry." ANA, 2018.