ANA Programmatic Media Supply Chain Transparency Study — Kroll Report
Kroll, a provider of services and digital products related to valuation, governance, risk, and transparency, served as the investigative/qualitative research partner for the study.
Kroll conducted interviews with the goal of illuminating, clarifying, and demystifying the U.S-based programmatic supply chain.
Kroll conducted 35 qualitative interviews, primarily with supply chain intermediaries.
Insights from Kroll have been integrated into the "First Look" report. The full report from Kroll will be available soon.
Source
"ANA Programmatic Media Supply Chain Transparency Study — Kroll Report." ANA, June 2023.