ANA Programmatic Benchmark Survey
In December 2023, ANA released the "ANA Programmatic Media Supply Chain Transparency Study: Complete Report." To provide quantitative insight on key topics covered there, a survey was sent to ANA client-side members who have responsibilities for media management, and key findings were integrated into the report. The survey covered:
- Number of Websites
- Made for Advertising Websites
- Inclusion and Exclusion Lists
- Direct Contracts with Supply Chain Intermediaries
- SSP Optimization
- Invalid Traffic
- Log-Level Data
- Metrics
- Transparency
- Information Asymmetry
Detailed survey findings are provided here.
Source
"ANA Programmatic Benchmark Survey." ANA, 2024.