U.S. B2B Marketing Spend on Offline and Online Channels
Money Slides such as the following offer excerpts of research reports and presentation decks from ANA events that highlight critical insights. View the full library of Money Slides here.
Executive Summary
As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from Winterberry Group showing how B2B marketing budgets have been allocated between offline and online channels since 2019, with a projection for 2023.
Clicking on the thumbnail below or the "DOWNLOAD NOW" button will offer access to a full-size version of the slide.
To see the full deck in which this information first appeared, click here.
Source
"Opening Remarks of the 2023 ANA Masters of B2B Marketing Conference." Bob Liodice, CEO at the ANA. ANA Masters of B2B Marketing Conference, 6/6/23.