Retail Media: From Checking It Out…to Check Out | Conference Session Videos | Event Video | All MKC Content | ANA

Retail Media: From Checking It Out…to Check Out

Kara Rousseau, Walmart Connect’s VP of Marketing, discussed how retail media is influencing everything from discovery straight to the check-out, allowing advertisers to measure upper funnel brand campaigns with lower funnel metrics, making every media moment a retail moment.