Accelerating Business Growth Through the Accurate Portrayal of Women and Girls | Conference Session Videos | Event Video | All MKC Content | ANA

Accelerating Business Growth Through the Accurate Portrayal of Women and Girls

In six short years, SeeHer has become the leading global movement for gender equality in entertainment. In this video, SeeHer member Laura Knebusch, VP, Consumer Experience at Georgia-Pacific, explained how understanding societal shifts as they relate to women can deepen connections with consumers.