Leveraging Gen AI-Assisted Insights and Tools to Enhance and Accelerate Customer Experience | Conference Session Videos | Event Video | All MKC Content | ANA

Leveraging Gen AI to Enhance and Accelerate Customer Experience

In this video, TripAdvisor's Christine Maguire and UpperRight's Alan Schulman walked through how TripAdvisor is leveraging a variety of Gen AI applications to drive everything from insights to itineraries and content creation to help improve the travel booking and experience.