2020 ANA REGGIE Award Winning Campaign: The Whopper Detour | Conference Session Videos | Event Video | All MKC Content | ANA

2020 ANA REGGIE Award Winning Campaign: The Whopper Detour

In this video, learn how Burger King’s Whopper Detour turned customers into co-conspirators in trolling their rival–using the power of their app, mobile and creativity to alter history.