2020 ANA REGGIE Awards Virtual Half-Day Conference & Super REGGIE Announcement

Mike Kaufman

Senior Vice President, Brand Activation ANA

YOU HAD ME AT GOOD BUY: CONSUMERS IN A DISTRACTED AGE

The pressures of consumer expectations, budget constraints, and fierce competition requires marketers to adapt their tactics to engage and convert consumers. What will it take to stand out in this fast-paced, turbulent, and crowded marketplace? What will move your consumers from their social media timelines and streaming videos to a full shopping cart? In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.

Sinead Norenius-Raniere (@sineadnorenius)

Vice President, Influencer Marketing and Paid Social Valassis

2020 ANA REGGIE AWARD WINNING CAMPAIGN: THE WHOPPER DETOUR

Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history. Launching our revamped app with order-ahead functionality, we realized anywhere can be a place to order a Whopper and so turned their larger footprint into ours.

Tina Manikas

President FCB/Red

2020 ANA REGGIE AWARD WINNING CAMPAIGN: WINE & CHEEZ-IT – THE PERFECT MATCH

How do you drive attention and conversation for base Cheez-It without “new” news? We deployed an earned-centric program built on the insight that nothing pairs better with cheese than wine. We brought Cheez-It together with a boxed wine brand creating the ultimate snack pack for grown-ups.

Diane Sayler

Experience Planning & Influencer Engagement – Salty Snacks Kellogg Company

2020 ANA REGGIE AWARD WINNING CAMPAIGN: LAUGH TRACKER

To entice the lucrative family travel market to choose Tennessee for their vacation destination, we didn’t just show parents that kids have fun there, we proved it. We invented a wearable device that could scientifically measure fun and put it on hundreds of kids at attractions all across the state.

Nikki Hardin

Director, Analytics & Data Insight VMLY&R

2020 ANA REGGIE AWARD WINNING CAMPAIGN: CHOSEN: THE POWER TO CHOOSE IN A CHILD’S HANDS

For 70 years, World Vision has been empowering children out of poverty. Could a fundamental change to its flagship product strengthen the brand’s core value of empowerment, while overcoming donor barriers? Propelled by this challenge, World Vision introduced Chosen® — a new invitation to child sponsorship.

Angelique Rothermel

Executive Director, Internal Agency, Brand & Communications World Vision

WRAP-UP & ANNOUNCEMENT OF THE 2020 SUPER REGGIE AWARD WINNER

Mike Kaufman

Senior Vice President, Brand Activation ANA